Why Register Your Trademark?

why register your trademarkFederal registration of your trademark has several advantages, including (1) the exclusive right to use the trademark nationwide on or in connection with the goods or services you select in your registration; (2) a legal presumption of ownership nationwide; (3) protection against the federal registration of marks that are confusingly similar to yours; (4) ability to keep counterfeit goods out of the country through registration with the U.S. Customs and Border Protection; (5) presumptions of validity of your mark, ownership of your mark, distinctiveness of your mark, and use of your mark from the date entered on your application; and (6) statutory remedies for trademark infringement.

Registration also gives notice to the public of your claim of ownership of the mark, which allows you to prevent registration of confusingly similar trademarks without having to do anything (because the USPTO generally will not register marks that are confusingly similar to yours, even if you don’t oppose the registration).

Alternatively, not registering your trademark can result in you losing the right to use your trademark nationwide.  It can also make it difficult to prevent others from using your trademark or a trademark that is confusingly similar to yours.