What is a Trademark?

A trademark can be a word, phrase, symbol, design, or even more obscure (like a color, smell, or sound), which identifies the source of a product or service to consumers.  For example, when people see or hear the word Apple, they often think of iPhones, iPads, or iPods.  what is a trademark registrationSimilarly, you want people to think of your product or service whenever they hear or see your trademark — it’s like subconscious marketing. Trademarks are often some of the most valuable assets a company has.  In fact, a few years ago the world’s estimated most valuable trademark was worth $44.3 billion, which amounted to 27% of the entire company’s value.

Did you know?

A few years ago the world’s top ten trademarks were valued at an estimated $340 billion. The most valuable trademark (estimated value: $44.3 billion) was worth 27% of the company’s overall value. Help protect your company’s most valuable asset by registering your trademark.