A trademark can be a word, phrase, symbol, design, or even more obscure (like a color, smell, or sound), which identifies the source of a product or service to consumers. For example, when people see or hear the word Apple, they often think of iPhones, iPads, or iPods. Similarly, you want people to think of your product or service whenever they hear or see your trademark — it’s like subconscious marketing. Trademarks are often some of the most valuable assets a company has. In fact, a few years ago the world’s estimated most valuable trademark was worth $44.3 billion, which amounted to 27% of the entire company’s value.
Did you know?
A few years ago the world’s top ten trademarks were valued at an estimated $340 billion. The most valuable trademark (estimated value: $44.3 billion) was worth 27% of the company’s overall value. Help protect your company’s most valuable asset by registering your trademark.