selecting a trademark

Selecting a Trademark: Part 1

If you’re in the beginning stages of a startup, you might already have a pretty good idea of what you want your mark to be. In fact, you might be 100% certain that the mark you have now is the one

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police your trademark

Policing Your Trademark

They’re not always protectable, however, if you fail to police use of your mark by others. In fact, trademarks can lose their strength over time and may even become generic.

The words “ESCALATOR,”

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Trademark registration value

What Every Small Business Should Know About Trademarks

Trademarks are an essential part of any business. They represent your goodwill, your reputation, and they’re how people can tell the difference between the products and services that your business

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trademark confusion and strength

Is My Trademark Too Similar To Someone Else’s?

Trademarks and the goods do not need to be identical in order for there to be a conflict between them. They only need to be similar and related.

Let’s take a look at an example. What if the mark

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U.S. trademark registration

Should I Register My Trademark?

When it comes to trademarks, the first question a lot of people often ask is: “Am I required to get a U.S. trademark registration for my mark?”  The quick answer is no, but it will enhance your

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trademark copyright or patent

Is It a Trademark, Patent, or Copyright?

A lot of people wonder whether they have (or need) a trademark, patent, or copyright.  Well, it breaks down this way:

A trademark is a brand for goods and services.  A patent, on the other hand, protects

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